Florida-based. Built for service businesses.

Local SEO, websites, and lead-gen systems for service businesses.

If somebody sent you here, you probably already know the deal. I help movers, cleaners, roofers, med spas, plumbers, and other service brands clean up the site, tighten Google Maps visibility, and build a lead flow you can actually track.

Built for owners who want the work handled
No consultant theater. No giant deck. Just the brand, site, Maps, tracking, and lead flow cleaned up by somebody who already runs the infrastructure.
Scale already in motion:
  • 220+ Google Business Profiles under management
  • 374 domains across brands, testing, and client work
  • 278 tracking numbers across SignalWire, Twilio, and CallFire
  • SEO Rockstars, Green Grid Goblins, CTR Geeks, and in-house tools
Common fit:
Movers · Cleaners · Roofers · Med Spas · Plumbers
Proof
220+
Google Business Profiles
This is not one or two local wins dressed up as a portfolio. The system is already running across a large local business footprint.
Infrastructure
374
Domains in play
Owned assets, test lanes, lead-gen properties, product sites, and client work. The backend is deeper than a freelancer setup.
Attribution
278
Tracking numbers
Calls can be tracked, routed, and attributed. If the work is producing revenue, the numbers should show it.

What I actually do

This is done-for-you work for local service businesses that need rankings, cleaner sites, better lead flow, and clearer tracking.

Local SEO & Google Maps
Map pack visibility, GBP cleanup, service area buildout, geo relevance, review strategy, and the stuff that gets the phone moving.
Website Builds & Rebuilds
Fast sites and landing pages built to look established, load fast, and convert without feeling like generic local-business garbage.
Lead Gen Systems
Offers, funnels, intake cleanup, call flow, and the pieces around the site that actually help the business close.
GMB Management
Posting, optimization, category work, Q&A, review velocity, and maintenance for businesses that need the profile actively managed.
Call Tracking & Attribution
SignalWire, Twilio, CallFire, routing, and source attribution so the lead flow stops being a guess.
Authority, Links & Trust
Citations, trust assets, authority support, and the off-site work that helps local brands look harder to ignore.

What makes this different

Results first
The conversation starts with calls, rankings, booked jobs, better lead quality, and cleaner offer positioning.
Real scale behind it
This is backed by a domain portfolio, call tracking infrastructure, SaaS tools, event/community authority, and an agent-heavy production stack.
No fake process theater
No fifteen-step deck. No agency fluff. You either need the business tightened up or you do not.

Who this usually fits

The strongest fit is local service businesses where rankings, Maps, call flow, and brand cleanup actually change revenue.

Moving Companies
High intent traffic, map visibility, service areas, quote flow, and local trust signals that help the phone ring.
Cleaning Services
Residential and commercial operators who need cleaner positioning and better local intent capture.
Roofers
Brands competing hard in local search where trust, authority, and map relevance matter as much as the website itself.
Med Spas
Offer clarity, conversion cleanup, local visibility, review support, and a stronger brand feel without making the site overdesigned.
Plumbers
Phone-driven local businesses where call tracking, map visibility, and page structure have to work together.
Other local operators
If the business sells locally and the owner actually wants execution, there is probably a fit even if the category is different.

Why work with Mike

This is not a guy learning local SEO off YouTube and calling it an agency. The work sits on top of a large active asset base, a real conference/community footprint, live products, and enough infrastructure to actually support execution.

  • Recognized in the space
    SEO Rockstars, Green Grid Goblins, CTR Geeks, and a reputation built inside the industry before most prospects ever land on the site.
  • Tools and systems behind the work
    Merlin's Magic Tools, Merlin's Magic Links, Brand Media Manager, tracking stacks, automation, and an AI production setup already doing real work.
  • Built for direct deals
    Most people who hit this page already know who Mike is. The point is to show there is real weight behind the offer.
Ecosystem
What sits behind the agency offer.
Current stack:
  • SEO Rockstars
  • Green Grid Goblins
  • CTR Geeks LLC
  • Merlin's Magic Tools
  • Merlin's Magic Links
  • Brand Media Manager

Ways to work together

Project work, monthly execution, or private support. Pick the lane that matches what the business actually needs.

Project Build
Project
For one-off builds, rebuilds, cleanup jobs, launch support, and specific execution work.
Common project work:
  • Site rebuilds
  • Google Maps cleanup
  • Offer and page cleanup
  • Tracking installs
Most Requested
Monthly Execution
Monthly
For businesses that want the work moving every month without building an in-house team.
Usually includes:
  • Content and page rollout
  • GBP and Maps work
  • Authority and trust work
  • Tracking and reporting priorities
Private Support
Private
For owners and operators who want a deeper direct partner on the business side, not just a vendor.
Can include:
  • Growth planning
  • Offer and brand cleanup
  • Expansion support
  • Direct strategy and execution access

If you want me to look at the business, send it over.

You do not need a giant intake form. A business name, website, city, and what you think is broken is enough to start the conversation.